Bulgari (stylized as BVLGARI) is a world-renowned Italian luxury house celebrated for its jewelry, watches, fragrances, leather goods, accessories, and luxury hotels.

The brand was founded in 1884 in Rome by Greek silversmith Sotir Bulgari (Sotirios Voulgaris), whose craftsmanship and entrepreneurial vision laid the foundation for what would become one of the most distinctive names in global luxury.

Rooted in Roman heritage, Bulgari draws strong inspiration from classical architecture, ancient symbolism, and Mediterranean opulence. The house is especially known for its daring aesthetic, vibrant use of colored gemstones, and iconic designs such as the Serpenti motif, which reflect a balance between tradition and bold modernity.

Over the decades, Bulgari has evolved beyond high jewelry into a fully fledged luxury lifestyle brand, while remaining a lasting emblem of Italian excellence, creativity, and timeless glamour.