Sir Lawrence Alma Tadema 'world famous except for his home country'
In 1840 Lourens Tadema lost in his father at the age of 4. His father was a notary in the Frisian town of Donryp. After his death the Tadema family went through a difficult financial period. Although it made more sense for Lourens to become a lawyer later on, his mother recognised his artistic talent and stimulated him to practice painting and sketching early in the morning, before going to school.
Self-portrait Lourens Alma Tadema at the age of sixteen, a gift to his mother, 1852
World famous except for the Netherlands
Strikingly enough, after his school period, the 'Frisian' Lourens was not admitted to any of the Dutch art schools, which were located in the major Dutch cities. In the end it was the Royal Academy of Antwerp in Belgium, which did recognise his talent. Nobody could have ever suspected at the time that he would later become one of the most famous painters of the British empire and that, in 1899, he would even be knighted as 'Sir Lawrence Alma Tadema' by Queen Victoria. He would be the third Dutchman ever to be promoted to British nobility. After his death his body was buried in a crypt of St Paul's Cathedral in London. A very great honour for someone who was not British by birth. The funeral service was attended by many British and Dutch dignitaries, including representatives of the British and Dutch royal families.
Detail of painting 'A favourable vantage point', 1895
Tadema as a businessman
Alma Tadema would have said: "as long as I paint, I am an artist, but when the work is finished, I am a businessman". Lawrence Alma Tadema made about 450 paintings during his life, all of which were given a unique 'opus number'. This was mainly to prevent the copying of his works and to protect his own works against forgeries. The making of these paintings was often a time-consuming process and in order to get money in between he made reproductions of his best paintings. Some of these he kept himself or donated to friends but most of them he sold. These reproductions consisted of 'steel engravings or etchings' (hand etched) and on the other hand of 'heliogravures' (photo print after the original). Tadema very strictly guarded the quality of these reproductions. He selected only the best engravers for his engravings and etchings, such as Auguste Blanchard and the Dutchman Leopold Löwestijn. For the photo- or heliogravures he used, among others, well known 'Berlin Photographic Co'.
Example of an original photogravure after the painting 'Spring', 1894, see also Gallerease
The print runs of these reproductions were often no more than 800 pieces, which were divided into different quality classes. The finest and largest engravings (often not more than 200 pieces) were personally signed by Sir Lawrence together with the engraver. These were printed on the best quality paper and were sometimes coloured by hand. Some engravings were considered more beautiful and finer than the original paintings! His etchings and engravings were sold and distributed to the far corners of the British Empire. As a result, a large public at that time knew his name and images. Read for more about this: 'R.Verhoogt, Art in reproduction'.
The reproductions of his paintings were sold by the well known galleries of that time in London, New York and Amsterdam, such as for example Frans Buffa & Sons in the Kalverstraat. The shop windows with the reproductions hanging for the windows were at that time also called the 'poor mans' galleries'. Those who could not afford to buy the original painting or go to the exposition, could admire it from the street.
A poor man's gallery, William Macduff, Shaftesbury, or Lost and Found, 1844-1876
His etchings and images were distributed worldwide and sold to the far corners of the British empire. There were also many prints of his images in the newspapers and art magazines in that time, so that a large public knew the images of Tadema and he became a 'world famous artist'. See for original engravings from that time also at Gallerease.
Although the Victorian period saw many romantic scenes painted from classical antiquity, Tadema was the first to try to paint reality based on the ruins, wall paintings and artefacts excavated in Pompeii ansd Herculanom. He also used objects from museums in Naples and later he also travelled to Egypt. He made accurate sketches and measurements and even owned copies of ancient Roman objects. One of teh croiics in his time remarked that he was sometimes more of an archaeologist and scientist than an artist. The fact that his works were regarded as the 'real antiquity' for a long period of time, show how detailed and cerdible his works where. That his Roman and Egyptian paintings were used almost a century later as an example for Hollywood films such as The Gladiator, The Ten Commandments, Exodus; Gods and Kings and Ben Hur.
Out of fashion and into oblivion
Although Tadema was very popular in the period between 1870 and 1910, at the end of the 19th century the classical, romantic and Victorian style became out of fashion due to movements such as Impressionism. In the period between 1915 and 1970 the works of Tadema were forgotten. The decorative frames of many of his etchings and some paintings in particular were reused.
Painting Tadema, 'In my Studio', with accompanying frame, 1893
This is how the story goes of the original painting of Tadema's 'The Finding of Moses', see image in the header at the very top. It was dumped in the 1970's and it has been taken out of its frame and taken by a restaurant owner, who hung it in his shop for a long time as a wall decoration. Not so long ago this same painting was sold for no less than 35 million dollars! So there has been quite a revival and revaluation of his works lately. This also applies to the remaining, vulnerable paper engravings, many of which have been lost because they were out of fashion and because of the acidification of the paper (they did not use acid-free paper and passe-partouts in those days). For a large collection of original etchings and engravings, still in excellent condition have also a look at our website Gallerease.
Interested to read more about the engravings of Sir Lawrence Alma Tadema? Check out the interview with Robbert-Jan de Jonge van Mefferdt & de Jonge about Sir Lawrence Alma Tadema!