Nick Veasey (London, 1962) is a British photographer who made the world famous with an invisible medium: X-rays. While traditional photography celebrates the surface, Veasey exposes what lies beneath. His work reveals the anatomy of everyday objects—from Coke cans and flowers to cars and airplanes—transforming them into transparent icons.
His career took an unexpected turn when he had to X-ray a Coke can for a television program. Out of curiosity, he also put his own shoes under the scanner. An art director's reaction to that image proved decisive: Veasey had discovered not only a technique, but a visual language. Since then, he has been building large-scale, technically complex compositions that merge science and art.
Veasey works at the intersection of photography and technology. Many of his works are monumental X-ray images, often composed of hundreds of individual images. To realize his most ambitious projects—including industrial objects and vehicles—he collaborates with digital artists and specialists to push the technical and artistic boundaries of the medium. His images balance between clinical precision and aesthetic refinement: fragile, graphic, and almost ethereal.
He gained international recognition through major advertising campaigns and product applications, including those for Adobe Creative Suite and Lenor/Downy. In 2009, he held a major solo exhibition in Mayfair, London, and since then, his work has been exhibited worldwide in Europe, North America, and Asia. His first book, X-ray: See Through The World Around You, compiles thirteen years of experimentation and innovation in x-ray imaging.
Veasey has received numerous awards, including prizes from the IPA Lucie Awards, AOP, Graphis, Communication Arts, Applied Arts, PX3, and D&AD. His name was also associated with a spectacular project involving a life-size Boeing 777, presented as one of the largest X-ray images ever—a work that sparked both fascination and debate about the boundaries between technical reality and artistic construction.
What makes Veasey’s oeuvre so powerful is his underlying philosophy: in a world that seems increasingly superficial, he chooses to literally see through the facade. His work invites transparency—not only of objects, but also of systems, structures, and perhaps even of ourselves.
